6 Hotel Trends to Look Out for in 2022
Over the past few years, we have seen a huge shift in the hotel industry. We have had to cope with a pandemic and adjust to the new normal. But now things have begun to settle down, what should we expect for the future of this industry? Now that travel has become an option again, more and more people will be looking for meaningful and exciting adventures than ever before. People want to truly connect to a destination rather than just sightseeing, so it’s likely the new paradigm we’re heading for is a positive one. Here we’ll discuss the trends to look out for in 2022 so that you can prepare for what is to come. From staycations to sustainability, what do we expect to see?
Staycations saw a huge increase in 2021 with a 300% increase in holiday bookings within the UK and this doesn’t show any signs of slowing down. While we can now travel abroad, many people are still choosing to stay within the UK because of cost and feasibility. For some people, they simply don't feel the need to travel abroad for their holidays anymore and have found plenty of exciting places to discover in the UK. This is excellent news for many UK-based hotels, B&Bs, restaurants and Airbnbs. They are once again able to gain the custom they so desperately needed during the pandemic.
It’s a good idea to check your market to see what travellers are looking for and how you can bring the experiences they want to your hotel, without losing the attraction of the local area.
Hotels are stepping up their game across the country and trapping new and exciting selling points to stay relative. They’re hiring celebrity chefs, spa partners, attractions and events that can bring in the business they need. In 2022, it’s likely people will continue booking staycations and perhaps even doing both an abroad holiday and a holiday within the UK.
During the pandemic, people missed out on countless experiences and are now looking for more from their holidays. They want to be able to immerse themselves in an entirely different culture. That’s why, as we approach 2022, it’s important to provide memorable experiences for your guests so that they can enjoy the local area and do more than just sit in a hotel room on their holiday.
Providing your guests with recreational activities like yoga, for example, is a great way to allow them to enjoy every minute of their stay. A yoga class can help you relax, de-stress and appreciate the things around you and is a practice that many people already enjoy or would like to get involved in. Many hotels and airports are also becoming more pet friendly as more and more people are choosing to travel with their animals.
There are so many ways you can jump onto this trend in 2022. You could get in touch with local businesses that could provide exciting activities for your guests to enjoy. From kayaking, horse riding, sailing, golf, walking expeditions or even caving. Providing these activities will give your guests a taste of the local area and package deals will entice even more people to make bookings.
Working from home
During lockdown, people were encouraged to work from home which had a great impact on productivity. Fewer people were experiencing burnout from commuting to the office every single day and enjoyed the freedom of a work from home schedule. Now that offices have reopened, workplaces are still using work from home or hybrid policies. However, some workers may find working from their own home somewhat monotonous and would enjoy a change of pace. This is where hotels come in. During the week there are often lots of empty rooms that are losing the hotel money.
Hotels can offer ‘work from home’ packages that provide food, teas, coffee and high-speed internet. This gives people a place to work and helps the hotel make money on empty rooms during the quieter working week. You could also introduce a Friday and weekend package that allows the use of the room during the day and spa access on the weekend to help people make the most of their time off. You can then encourage regulars to visit your hotel even more.
We’re likely to see a rise in this trend over the next year as people look for new places to work remotely. There has also been an increase in companies that work entirely remotely, meaning there’s a big market for businesses that need space to get work done.
Smart hotel rooms are going to become much more popular in 2022 as technology advances and competition grows bigger. Hotels have to adapt and change constantly to provide guests with fresh concepts and amenities. A smart hotel room is a room that makes use of ‘smart’ electronic devices, powered by the Internet of Things (IoT). This IoT technology means that what were once ordinary devices are now fitted with internet connectivity, allowing them to send and receive data and, effectively, communicate with one another.
This kind of technology helps give customers a more comfortable say because they’re able to adjust everything to their exact requirements. It can also help streamline the service you provide your guests as communication between staff and guests becomes much easier.
The essential hotel amenities are becoming increasingly digitised and we are likely to see a huge increase in this trend in 2022. Technology such as smart controls, voice-activated controls, and casting devices can help your guest adapt their stay to their own personal comfort level with ease- for instance by bringing your own stream devices like an amazon fire stick, wireless device charging, smart controls, and tablet-based control.
As the climate crisis becomes an ever-increasing concern, more businesses are looking to make sustainable changes to the way they work. This is particularly prevalent in the hospitality industry as customer-facing businesses must prove to their customers that the impact they have is a good one. Customers are beginning to prioritise sustainability in their consumerism and, often, will avoid a certain company if there is knowledge of them being particularly damaging to the environment.
In 2022, it’s likely we will see hotels become much more eco-friendly in all aspects of their business. From using linen hire services to banning plastic straws, there are so many ways to do it. Linen hire services provide clean linen to hotels and restaurants across the country, providing a sustainable alternative to buying large amounts of linen and washing them in-house. Swapping plastic straws for compostable ones or swapping disposable napkins for linen is a great start to make your hotel more environmentally friendly.
Today’s modern traveller wants to stay at hotels that have integrated green practices in all aspects of their business. Therefore, it’s likely we will see many of the recent trends make their way into hotels such as vegan menus, solar panels and cutting out single-use plastics. You’ll also see hotels allowing guests to opt-out of daily cleans. This trend is only set to increase in the coming years and it’s likely many hotels will be jumping on board to increase bookings among those who are environmentally conscious.
Johnsons SOUTH WEST LAUNDRY: Providing hotel linen
Are you a hotel owner looking for new ways to stay up-to-date with trends in the industry? Johnsons South West Laundry can provide you with everything you need to run a hotel that is ahead of its competition. We provide a range of linens from bedsheets and pillowcases to table cloths and towels. We can deliver everything you need to ensure the smooth running of your business.
Here at Johnsons South West Laundry, we’re proud to have years of experience providing linen for hire and industrial laundry services for caterers, hotels and restaurants. You can trust us to ensure your linen is delivered on time and to a high standard. We offer a product range of both traditional and contemporary styles, and service methods to suit all different types of customers.
We know how important it is to ensure your guests aren’t let down which is why we offer premium quality linen perfect for luxury hotels to add that extra level of comfort to your guests. All of our hotel bed linen goes through rigorous quality control to ensure that all of our customers receive only the best quality linen. To learn more about our services, get in touch with our team or give us a call on 01736 759174.